StretchStretch Experiential Marketing

Award-winning experiential marketing agency, Stretch Experiential, is set to the end 2015 on a high following no less than seven new business wins across a range of clients and industries.

The Cape Town-based agency has been growing from strength to strength as it continues to deliver strategic and innovative concepts and brand activations for its clients. Off the back of that smart thinking and airtight execution, several new clients have awarded the agency their business, while some existing clients have eagerly renewed.

One of the biggest new accounts in Stretch’s portfolio is Standard Bank. An important pillar for the bank is its Graduate Recruitment Programme. Stretch will now head up the activation and strategic roll-out for how the bank talks to, and engages with, graduates and potential new recruits.

Tamsyn Els, the Head of Young Talent in South Africa, at Standard Bank: “The partnership between Stretch and the Standard Bank Young Talent team, was created through a shared vision to innovate, engage and create a memorable brand experience, for Africa’s Young Talent, with the intent of leading and disrupting the thinking of a generation”

Another key component to the account is Stretch’s ability to utilise its social media capabilities. In addition to the activation piece of the business, the agency will also run the social media for Standard Bank’s Graduate Recruitment Programme. A dedicated and skilled social media manager has been appointed to effectively manage this new growth area for Stretch.

Following a three-way pitch at the end of 2014 for Chivas’ Win the Right Way launch, Stretch has been appointed the experiential partner for the 2015/16 financial year across multiple campaigns, including the second edition of the brand’s ‘The Venture’ in SA.

Mother brand, Chivas Regal, has also appointed the agency for the remainder of 2015 and into 2016, launching the pinnacle of the Chivas range, Chivas The Icon. Stretch created the world’s most luxurious vending machine for the launching of a prestigious R50k bottle of whiskey in South Africa.

Glenlivet awarded Stretch its experiential business after the agency won a four-way pitch and will now be responsible for rolling out a number of campaigns over into 2016, including Whiskey Live in November and also the Legacy Talks; four talks throughout the year which feature a variety of speakers in the business world.

In need of a creative way to activate in the SA market, Twisp has appointed Stretch as its experiential agency for the 2015/16 season after a three-way pitch. Stretch have introduced the Twisp Sensorium creating a multi-sensory experience at a variety of locations across SA.

Existing client, Lipton Ice Tea, put Stretch up against another agency and again realised the agency’s value by renewing their contract for a third year in a row. Stretch will be managing Lipton’s summer activations.

“The majority of the new business comes from pitching against other agencies. While this is a traditional way of winning new clients, it’s an incredibly valuable exercise for our team,” says Mike Silver, Stretch Experiential Managing Director. “The most exciting development for the agency is that many of these wins come with extended partnership agreements attached to them with Stretch even playing a lead role in some cases’.