BOILER ROOM AND BALLANTINE’S PRESENT STAY TRUE SOUTH AFRICA DOCUMENTARY

Success of Boiler Room’s SA showcase culminates in incredible
documentary just released

Black Coffee at Boiler Room SA

Ballantine’s Scotch Whisky and Boiler Room presented ‘Stay True South Africa’ this past March – a one-night-only house music experience held at Constitution Hill in downtown Johannesburg featuring global and local legends Black Coffee,Okmalumkoolkat, Culoe de Song, Shimza and Black Motion.

The world’s leading underground music event saw over 600 house-music fans from all walks of life partying until midnight. Key to the show’s format is its live broadcast to a global audience via Boilerroom.TV/StayTrue.

Hundreds of thousands of people watched the show live from 141 different countries, with 15% of viewers coming from South Africa alone.

As with other Stay True countries around the world, Stay True South Africa culminated in the production of an online documentary, shot on location in Johannesburg in the lead up to the event.

That documentary, entitled “Stay True South Africa – A Dancing Nation” has just been released at http://boilerroom.tv/staytrue/south-africa/ and highlights SA’s house music (r)evolution as it is thrust more and more into the global spotlight.

The eight-minute film, produced and directed by Lebogang Rasethaba from Egg Films, takes people on a journey through South Africa’s house music scene. It features interviews with global and local musicians and leaders in the industry. The film explores the ideas of South African music, its genesis and evolution – and in particular the influence of dance, how it shapes and is shaped by the music our homegrown talent produces.

Says Rasethaba: “South Africa is rich with stories, many of them untold and undocumented. So to continue to discover such exciting stories through film is an honour for me; it comes with a lot of responsibility and it’s something I take very seriously.”

“When I make a song I always picture how people will dance to it” – Black Coffee 

“Dance is a language. I am saying stuff with my body” – Okmalumkoolkat

“The Stay True South Africa activation in Johannesburg was a staggering achievement, a high watermark for the global Ballantine’s and Boiler Room partnership,” says Steven Appleyard, Boiler Room Commercial Director.

“Together we spent a week in South Africa showcasing grassroots local talent broadcast from off beat locations, culminating in a spectacular tent pole live show at Constitution Hill that had the crowd going wild – both those at the event and people tuning in online.

“The spirit and energy of the event at Constitution Hill was on another level, and the reception of local attendees was truly humbling. Stay True South Africa showcased the very best in authentic South African electronic music to the world, which is precisely what the Stay True Journeys is all about,” adds Steven.

The SA event continues the global partnership between Ballantine’s, the world’s no. 2 Scotch whisky, and Boiler Room, one of the world’s most popular and authentic online music channels. Launched in early 2014 with its first event in Mexico, this partnership saw the creation of the ‘Boiler Room & Ballantine’s Stay True Journeys’, which explores and celebrates the stories of the world’s most vibrant music scenes. 

“Music brings everybody together” – Culoe de Song

Links

Ballantine’s SA Facebook: https://www.facebook.com/BallantinesSA

Ballantine’s SA Twitter: https://twitter.com/BallantinesSA

 

Boiler Room Facebook: https://www.facebook.com/boilerroom.tv

Boiler Room Twitter: https://twitter.com/boilerroomtv

Boiler Room website: https://boilerroom.tv/staytrue/

 

#StayTrueToTheMix

Boiler Room

BALLANTINE’S AND BOILER ROOM PARTNER TO BRING GLOBAL UNDERGROUND MUSIC EVENT TO SA

Boiler Room Stay True SA

SA’s house music (r)evolution is in the global spotlight. “It’s our time now.”

The world’s leading underground music platform, Boiler Room, is coming to South Africa. On 5 March 2015, Ballantine’s Scotch Whisky and Boiler Room will present ‘Stay True South Africa’ – a one-night-only house music experience in Johannesburg featuring global and local legends Black Coffee, Okmalumkoolkat, Culoe de Song, Shimza and Black Motion.

This local event continues the global partnership between Ballantine’s, the world’s no. 2 Scotch whiskey, and Boiler Room, one of the world’s most popular and authentic online music channels. Launched in early 2014 with its first event in Mexico, this partnership saw the creation of the ‘Boiler Room & Ballantine’s Stay True Journeys’, which explores and celebrates the stories of the world’s most vibrant music scenes. The Stay True Journeys have already travelled to three continents – and Boiler Room will be the first show of this scale in South Africa and the first time it will be broadcast live online from the country via the microsite Boilerroom.TV/StayTrue.

Boiler Room lands on SA soil at a time when our house music (r)evolution is in the global spotlight. Pioneering producers, artists and DJ’s are touring the world taking our sound to eager international ears. The world has taken notice. The world is listening.

“We always thought that house was big internationally, because that’s where we got it from. But I’ve realized that we have the biggest house scene in the world in South Africa,” says Black Coffee.

Culoe De Song adds: “There is a lot of energy, a lot of hunger, a lot of kids getting into house music. It’s our time now and it’s exciting.”

Stay True South Africa will culminate in the production of an online documentary, shot on location in Johannesburg, that willtake our country – and the world – on a journey through South Africa’s house music, featuring global and local musicians exploring the stories and the people that create our unique music culture. The documentary will be available early April on Boilerroom.tv.

“We are very excited to be involved with bringing Boiler Room to South Africa,” says Daryl Dixon, Ballantine’s SA Brand Manager. “Ballantine’s is about authenticity, self-belief, staying true to yourself and leaving an impression. This fits perfectly with Boiler Room’s ethos of uncovering and showcasing genuine talent from a diverse range of music genres around the world – and now here at home too.”

Blaise Bellville, founder of Boiler Room added:  “Boiler Room and Ballantine’s partnership is all about exploring and documenting the world’s most authentic and original underground music scenes. We’ve watched the South African electronic scene explode in recent years with artists like Black Coffee, Okmalumkoolkat and Culoe De Song gaining widespread international recognition. All of this made Johannesburg, the beating heart of South Africa’s house scene, a very obvious choice for the fifth stop on our global Stay True Journey.”

WIN your limited Stay True South Africa Boiler Room tickets!

Tickets are not for sale and fans stand the chance to WIN tickets exclusively through Ballantine’s SA and Boiler Room channels.

From 2 February, Ballantine’s SA Facebook fans are invited to be a part of telling South Africa’s own house music story. When fans share a piece of #StayTrueToTheMix content, they’re given the opportunity to register to be in line to win double tickets to the exclusive Boiler Room & Ballantine’s experience. Click here <link> to enter. The venue will be revealed to ticket holders just days before the event.

Links

Ballantine’s SA Facebook: https://www.facebook.com/BallantinesSA

Ballantine’s SA Twitter: https://twitter.com/BallantinesSA

Boiler Room Facebook: https://www.facebook.com/boilerroom.tv

Boiler Room Twitter: https://twitter.com/boilerroomtv

Boiler Room website: https://boilerroom.tv/staytrue/

#StayTrueToTheMix

Stay True SA Artists